New conference to explore new revenue streams

YARMOUTH, Maine--The editors of Security Systems News, along with the Conference Division of United Publications (publishers of SSN), have announced the Security Business Development Forum, a new conference that will focus on educating attendees about new revenue opportunities and ways to increase recurring monthly revenue. It will take place May 18 through 20, at the Renaissance Hotel, in Baltimore. PSA Security is the conference's lead sponsor and is collaborating with United Publications on educational programming, coordinating pieces of the show with PSA Tech, PSA's annual educational forum, trade show and business meeting, which happens May 5 through 9 in St. Charles, Ill. "After 10 years of covering the news of the security marketplace with the editors of Security Systems News, along the way attending more than our fair share of industry trade shows, it has become apparent that very few avenues exist for installers and integrators to learn about ways to expand their businesses into new arenas," said SSN editor L. Samuel Pfeifle. "Often, education focuses on the nuts and bolts of installation or on the various regulations and trends in the traditional security marketplace. However, with the advent of IP technology, the ubiquity of high technology in homes and businesses, and reservoir of trust the security industry has developed with the public, there now exist a number of profitable business opportunities to which many company owners and managers have not been introduced." Security Business Development will provide an avenue for installers and integrators to learn how to use their existing skillsets and technology knowledge to enter ancillary markets and generate increased revenue, including high-end home A/V, medical monitoring, home automation, and fire installation. Further, the conference will provide seminars on best business practices, selling tactics, and new business models. All of them will be conducted by peers out there working in the industry along with manufacturers looking for dealer representatives and partners. Over the course of two days, 12 sessions will be split up into two tracks, for residential and commercial opportunities. Attendees will be under no obligation to stay in one track or the other, but at any one time period there will always be an offering for each track. Sessions will be 45 minutes long, and power-point presentations will be made available after the conference. The conference is programmed by Pfeifle, along with managing editor Martha Entwistle and associate editor Leischen Stelter. United Publications also owns and operates TechSec Solutions, the premier conference focusing on the impact of IP technology on the security marketplace, and publishes Security Systems News, Security Director News, and Security Systems News Europe, along with a number of other trade publications.