New top brass at Platinum Protection

CEO and CFO come from tops of Guthy-Renker, ADT
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Tuesday, May 18, 2010

AMERICAN FORK, Utah—Drawing from the ranks of corporate America and industry giant ADT, Platinum Protection announced today it has appointed a new CEO and CFO.

Andrew Kindfuller, former COO of Guthy-Renker International, a billion-dollar infomercial and direct-response company, has been named CEO, and Scott MacArthur, a former CFO of ADT Security Services, has been named CFO of Platinum Protection.

“Platinum has been amazingly successful,” Kindfuller said. “The group of founders who started the company four years ago have quickly grown it to over 120,000 accounts.”

He and MacArthur bring extensive industry and corporate experience to the summer-sales model company, Kindfuller said.

“The biggest news is our announcement that former ADT Security Services CFO, Scott MacArthur, joined Platinum as our CFO. Going forward, we are keeping in place the operational structure at Platinum, but working to be more efficient and profitable at each stage of the process,” Kindfuller said.

“Our sales teams, under the powerful leadership of Chance Allred and Keith Dyer, is second to none. They work seamlessly in the field with Jake Pruitt and his tech team,” he added.

Jared Hallows, co-founder and former CEO, is now Platinum’s COO. “Jared Hallows and Derrick Schutz, provide back-end support and analytics to optimize everything we do,” Kindfuller explained.

Hallows said that he and the other founders “fully support Andy and Scott in this exciting time for Platinum. Having them on our management team is a great addition to the company.”

The management changes were prompted by Platinum financial partners, who, Kindfuller said, “are eagerly interested in moving forward” with continued investments, adding that Platinum is “strong, stable and focused.”

Platinum has opened offices all around the country and is “off to our best start ever,” Kindfuller said. “Our goal is not to have the highest number of total sales but to continue to be the industry leader in average sales per rep and average sales per office. We are financially stable and are planning not just for this summer, but for the years ahead.”

Kindfuller said Platinum is focusing on four key elements: “motivate and keep our world-class sales teams and industry leading sales management group; consistent account generation and holding high FICO / low attrition accounts; providing strong corporate support while keeping corporate G&A as low as possible; and, working to keep overall creation-costs low to increase enterprise value.”