Reed, SIA unveil National Summit on Security
WASHINGTON - When the next ISC Show arrives in October, not only will the security exhibition and conference have a new location, but a new name and focus.
The new event, called National Summit on Security, an ISC Expo Event, was unveiled during ISC West in Las Vegas. It follows about a year of work on behalf of Reed Exhibitions, the showÃ¢â‚¬â„¢s producer, and the Security Industry Association, to revamp the focus and content of the event to better address the needs of the evolving security market.
Instead of ReedÃ¢â‚¬â„¢s ISC Shows continuing as mirror images of each other, with a West and East version of a trade show and conference program for security dealers and systems integrators, National Summit on Security seeks to include the corporate and government end users.
It will offer specific education tracks geared towards this market, including corporate IT and human resources professionals.
Ã¢â‚¬Å“These are the types of people that the dealers and integrators are now finding that theyÃ¢â‚¬â„¢re going to have to deal with,Ã¢â‚¬Â said Dean Russo, industry vice president, ISC events.
While these corporate attendees will benefit by gaining knowledge about the security market, dealers and systems integrators are expected to benefit from a trickle down effect. The more these corporate end users know, the easier it will be for dealers and systems integrators to work with them.
Ã¢â‚¬Å“We believe this new format and show will provide more opportunities for integrators and system providers,Ã¢â‚¬Â said Richard Chace, executive director of SIA. Ã¢â‚¬Å“WeÃ¢â‚¬â„¢re going to be bringing so many different levels and vertical market levels to this show.Ã¢â‚¬Â
Exhibitors are also expected to benefit from the new group of show attendees, as many security manufacturers today look for ways to reach this audience.
Russo expects the new education component will bring in the end users manufacturers want to reach. Ã¢â‚¬Å“ItÃ¢â‚¬â„¢s very well received because the vendors realize itÃ¢â‚¬â„¢s the education thatÃ¢â‚¬â„¢s going to attract the attendees that they want to interact with,Ã¢â‚¬Â he said.
Show officials anticipate the trade show will be about two-thirds the size compared to that of ISC West, but will attract the core security product manufacturers in the market. The IT market is also expected to be represented at the trade show, as more systems integrators add this expertise to allow camera and access control systems to reside on the network.