SafetyCare teams up with WestRock

Thursday, August 2, 2007

KANSAS CITY, MO.-SafetyCare Technologies, a monitoring company located in Reading, Pa., announced last week a partnership with WestRock, a health care security and equipment provider based here. Formerly known as TeleAlarm, SafetyCare offers medical monitoring with life safety features incorporated into the system. WestRock installs devices in hospitals, nursing homes, clinics, assisted-living facilities and long-term care units in the Midwest.
Said Jim Todd, manager of WestRock's electronics division, "The more we looked, the more we realized that SafetyCare had been on the market for a long time. It had a lot of features that none of our competitors had. In our particular market, our competitors were using the same products from the exact same wireless company and then said they were better than anyone else's. They were all driving a Chevy, just a different color." But SafetyCare was different, according to Todd. "They were one of the first to go to wireless call systems in nursing homes that really met the need at a high level of acuity."
According to SafetyCare general manager Mike Bodnar, that remains the core of his company's direction. "We're adding an extra layer of protection to roll over emergency calls from the facility to the central station, where we have EMTs on staff to answer calls." In WestRock's case, the company has its own proprietary software to manage the system.
"With Jim's management system, if there's calls in the queue, the EMTs at SafetyCare can be made aware of the situation," said Bodnar. "It could be providing EMT triage coverage, we can be a back-up redundancy to the system put in by WestRock, at any senior care type environment. It makes patients feel more secure, because it adds an extra layer of reliability and it lessens the senior care center's liability." Added Bodnar, "Because let's face it, we're in a litigious society nowadays."
Look for SafetyCare to continue to establish partnerships with installers around North America.
"What we've done with TeleAlarm's acquisition of SafetyCare (search "TeleAlarm acquires SafetyCare" at," said Bodnar, "is we have a strong group of existing distributors under TeleAlarm, a handpicked group of individuals we want to continue with. We're calling our distributors 'authorized partners.' As an authorized partner, we are looking to create a valued shared partnership. It's a stronger relationship, with a package for distribution." Bodnar stated, "We remain and will stay a distribution-based organization."
In the end, Todd said they went with SafetyCare because "SafteyCare does what a lot of their competitors don't do, it spends a lot of time looking at the customer's needs and responds according to their needs."