Select Security slides into residential playing field
August 12, 2004
LANCASTER, Penn. - Looking to expand the companyÃ¢â‚¬â„¢s geographic footprint as well as its market grasp, Select Security has acquired State College, Penn.-based Dynamark Security Center.
Select Security, which is largely commercial in account percentage, saw Dynamark as a way of increasing its hold on the residential side of the market. Dynamark, once part of the Dynamark Security Centers franchise program but became independent in the late 1990s, specializes in custom alarm systems for residential and light commercial properties - opening a door for Select Security to reach new clientele.
Ã¢â‚¬Å“We are looking to expand and broaden our brand,Ã¢â‚¬Â said Mike Bodnar, vice president of sales and marketing at Select Security.
Increasing customer numbers and awareness is high on the companyÃ¢â‚¬â„¢s list of priorities in the area - a rapidly growing territory in the state that is also home to Penn State University that is located approximately 130 miles away from the companyÃ¢â‚¬â„¢s headquarters.
Ã¢â‚¬Å“We were interested in this area because it is growing residentially and commercially,Ã¢â‚¬Â Bodnar said.
For now, Bodnar said Select Security plans to expand inside Pennsylvania only, but will stay on the lookout for appropriate companies to partner with.
Ã¢â‚¬Å“We are always looking for the right fit, company wise,Ã¢â‚¬Â he said.
The acquisition of Dynamark marks the second such deal for the company, which currently employees more than 60 people, this year. Select Security acquired Altoona-based Alsenco Security in January.
For more on this story see the September issue of Security Systems News.