UltraVision takes home IFSEC new product award

Sunday, July 1, 2007

SALEM, N.H.--UltraVision has a new plaque on display at its headquarters here, having taken back across the Atlantic Ocean the IFSEC Security Industry Innovation Award for its UltraSensor intrusion detection product. The small company, which also uses its ultra wideband technology for search-and-rescue purposes, beat out offerings from Bosch and Honeywell, among others.
"This one means a lot to us," said Bill Lozon, UltraVision vice president of sales and marketing, "just because it was awarded on the merits of the product." He said many awards in the industry can be dependent on the strength of a presenter or brand-recognition, "but the IFSEC awards are done strictly on the basis of the packages that were sent over ahead of time, and the product had to stand or fall on its own."
Lozon said the company's biggest obstacle to mainstream acceptance right now is education, as many in the industry "assume it's a legacy technology," but it's "essentially radar. It's truly something new to the security industry." UltraVision has developed technology used for decades in military applications to qualify motion on the basis of size, velocity and motion, dramatically lowering the occurrence of false alarms, Lozon said. The IFSEC award, he said, helps lend credibility to UltraVision's claims.
Also helping the cause, he said, is a recent agreement with PSA Security and new installations around the globe, including one in his own backyard at a local landscaping supply company, Freshwater Farms, in Atkinson, N.H. "It's an environment where you couldn't fence it, acres big," said Lozon. Local integrator East Coast Security Systems married the sensors to a Bosch auto dome and DVR, said senior estimator Mike Bedford. "It's been working very well for them," Bedford said. He said using the UltraSensor goes along with the company's goal to use the right equipment to solve specific problems.
"We don't just do cookie cutter stuff," he said. "We can't. We have a very big bag of toys we can pick from. Each place has a different need and we make the equipment match the need."
Lozon hopes his product creates new recurring revenue streams for integrators who've been wary of using motion detection in the past due to the high false alarm rate. "It's always been hard to put in an effective perimeter motion alarm system and dispatch police with it until now. That's hardly objective on my part, but I know I can discriminate in three ways that no one else can do at all."