White Rabbit receives patent

System’s ‘User Awareness’ function recognizes customers
Wednesday, September 9, 2015

COLORADO SPRINGS, Colo.—White Rabbit Electronics, the home automation company recently formed by Bold Technology execs, patented  part of its smart home platform—the system’s “User Awareness.” 

User Awareness is the system’s ability to identify users based on the presence of their smartphones. Rod Coles, White Rabbit CEO, described the system’s coverage as a Wi-Fi “bubble” around the house and surrounding areas, such as lawns or driveways.

“Our system—because it knows whether you’re there or not—it automatically arms the system when you leave. When you come back, it disarms the system as you’re approaching,” Coles explained.

The system can control lights, heating, and air conditioning while users are away, saving them money on energy. “Our product, the White Rabbit Smart Hub, is more than just a security system … it’s part of your lifestyle,” he said.

White Rabbit has other patents in the works, Coles said.

Coles believes that customers will appreciate the always-on nature of the system and that this will translate into stickier customers.

Coles expects the systems will be in full production by Jan. 1, 2016. White Rabbit handed out beta-test systems to over 50 people at Bold’s annual users’ group conference in early August. The system will also be showcased at this year’s CEDIA Expo.

The White Rabbit Smart Hub, which works with a variety of other home automation products, connects exclusively with Bold’s Manitou central station platform. While it is a residential system, it also has commercial applications, he said.