World Wide competes with DIY cameras

Company to offer professionally monitored DIY cameras
Wednesday, August 19, 2015

GARDEN CITY, N.Y.—World Wide Security, a full service security company based here, sees video monitoring as an avenue for growth, and plans to offer its own low-cost, self-installed cameras.

“We have partnered up with a manufacturer to get an IP camera that you can just plug into the wall—it connects to Wi-Fi or can be hardwired—it has an SD card slot … and it is preconfigured to communicate back to [our] central station,” World Wide Security’s director of technology, Joe Cestra, told Security Systems News.

World Wide hopes to roll out the cameras at the beginning of 2016 and is testing them in-house now. Cestra declined to release the name of the camera manufacturer.

“We’re seeing an increase in customers asking for video, and a decrease in the customers wanting the 4-channel DVR system that costs $2,000 to $3,000,” he said. World Wide’s camera will be price competitive with DIY cameras such as Nest’s, Cestra said.

The 1080p camera has built-in analytics, Cestra said. The end user can work with the central station to define the analytics.

When any analytic triggers an alarm, the alarm is sent directly to the monitoring center. “This is truly a central station-monitored device,” he said.

The camera could have applications in both residential and commercial settings. It can be incorporated into existing systems, according to Cestra, and is currently integrated with three different VMS providers.

World Wide Security monitors 40,000 accounts, half of which are third party accounts.