WSA reshapes its business plan
MANALAPAN, N.J. - Fire product company WSA Manufacturers is reshaping its business on multiple fronts - changes that are expected to make the company a stronger player in not just the fire market, but also in other fields.
One of these changes include the addition of a regional sales force that is not only selling to WSAÃ¢â‚¬â„¢s long-standing clientele but also pursuing business from customers of SafeTech International, a Lenexa, Kan.-based fire panel manufacturer WSA bought late last year.
That deal gave WSA access to a line of analog, addressable and fire alarm panels for the first time, plus peripheral items, such as digital displays. WSA had already established itself as an annuciator provider.
Ã¢â‚¬Å“WeÃ¢â‚¬â„¢re courting an existing dealer base that we obviously have as a result of acquisitions, and we have the feet on the street knocking on doors and cultivating new business,Ã¢â‚¬Â said Bill Neogra, vice president of operations at WSA.
The additions are expected to have a significant impact on WSAÃ¢â‚¬â„¢s business, which some could say has been operating under the radar until recently.
Ã¢â‚¬Å“We have a small portion in regard to the overall market,Ã¢â‚¬Â said Thomas Broere, vice president of sales and marketing about the companyÃ¢â‚¬â„¢s fire business. Ã¢â‚¬Å“However we have a real aggressive, fast track program in place to more than quadruple our sales in the first year.Ã¢â‚¬Â
Broere declined to release revenues for the privately owned company, but said it plans more growth thanks to a new line of products the company plans to launch in the future.
According to Neogra, those products include digital video technology that is now in development, as well as a time and attendance system to be deployed before the end of the year. The company currently offers access control and a visitor management line of products.
The goal, said Neogra, is to become a one-stop provider of security and fire products. And to become that, Neogra said WSA will consider additional acquisitions as a way to further grow the business in the future.