Attention shoppers! AT&T goes retail with its new security/home automation services

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08/30/2012

I reported in May that AT&T was entering the security space with summer trials in Dallas and in Atlanta of its home security/home automation services called Digital Life. The telecom also spoke then of its plans to transform that space through such innovations as letting customers try out its new Digital Life offering in its 2,000-plus retail stores around the country.

Now, the first demos of Digital Life are about to begin in AT&T’s first flagship retail store on Chicago’s famous Magnificent Mile, the company announced today.

The 10,000-square foot store will open this Saturday, Sept. 1. AT&T said that among the products and services “also found at AT&T’s more than 2,300 retail stores nationwide, the Michigan Avenue store offers customers a glimpse of the future, including AT&T’s first retail demos of the new AT&T Digital Life home security and automation services and of a connected car that shows how wireless technology can aid driving. … With more than 100 digital screens throughout the space, every aspect of the store is designed to educate customers about future wireless technologies and services.”

According to the company, the demos will be in the “Family Life” area of the store. “Customers can see how the services will enable them to adjust the temperature, raise and lower a window shade, and control their home using AT&T wireless devices,” the company said.

“Our Michigan Avenue store is where customers can immerse themselves in everything AT&T is about and truly explore the technology we have to offer,” said Paul Roth, president of AT&T retail sales and service, in a prepared statement. “AT&T is about delivering innovation that makes a difference in our customers’ daily lives. All of that will be ready for customers to experience at our flagship store.”

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