Broadview Security: The next generation of Brink's Home Security
So what do you think about the news, announced this morning, that Brink's Home Security is changing its name to Broadview Security? Here's my story It's growing on me. The first thing that struck me was that the word "home" was conspicuously missing in the new name. I asked Bob Allen (president and CEO of Brink's/Broadview) about that and he said it's no mistake. The new name is meant to reflect the wide range of services the company offers to both businesses and homes. He also said the name, and logo, are meant to convey the "active protection" provided by Brink's. The tagline on the new logo is "The next generation of Brink's Home Security." Stay tuned for more on the Brink's Broadview transition. I'm on my way to NYC right now. I'll be on Wall Street at the New York Stock Exchange bright and early tomorrow morning to watch Bob Allen ring the opening bell in celebration of the birth of Broadview. In the meantime, I'm eager to hear what you think of the new name.