Honeywell ads 'Mad Men' worthy

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05/07/2014

Honeywell’s recent advertising success is on a scale that would make Mad Men’s superstar adman, Don Draper, envious.

First, the company recently won a coveted Telly Award for a Tuxedo Touch music video that it introduced this past December during the holiday season. Also, it got actor John Slattery—who plays the suave but mercurial Roger Sterling on AMC’s Mad Men television series—to star in a new TV commercial where he demonstrates the voice control capabilities of Honeywell’s Wi-Fi thermostat.

The Telly Awards were founded in 1978 and honor the best and most innovative in film and video productions, web commercials, videos and films, and local, regional, and cable TV commercials and programs. Now, Honeywell recently announced, it has won a Silver Telly Award for the music video featuring Tuxedo Touch.

I blogged about that video, for which Honeywell actually commissioned a Nashville band, Telecommunicators, to create an original song, “You’re My Heart.”

In a recent post on Honeywell's The Security Channel blog, David Gottlieb, Honeywell Security’s global marketing communications leader, gave special thanks to the Telecommunicators “for the great song” that helped to win the award.

And check out the new TV spot featuring Slattery and the Wi-Fi thermostat. The theme of the spot is that the future is already here—with Honeywell.

The actor, sitting on a couch in a living room, talks about how voice control is the future. He says the word “beer,” and a pint glass appears on his coffee table. He says “dog,” and an instant pet appears on the couch next to him.

Then Slattery says, “Impossible? Maybe, but Honeywell’s latest innovation gives me hope.” Then he tells his thermostat he’s too hot, so it lowers the temperature in the room.

The ad has already aired on The Daily Show with Jon Stewart and, what with Slattery’s Mad Men fame and the intriguing content, is sure to catch the eyes of viewers. And who knows … is another Telly Award in Honeywell’s future?

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