For the love of smart speakers

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02/20/2019

The love of smart speakers is permeating the world, as more and more people are introducing these devices into their homes for various reasons—to listen to their favorite tunes, search for real-time and factual information, listen to news, chat with the voice assistant for fun (I mean, it’s pretty cool to play trivia with Alexa!), and use alarms and timers, and more. So, to do all these activities, what are people looking for in a smart speaker?

After surveying more than 13 percent of Internet users with smart speakers in their households in November 2018, from Australia, Brazil, Canada, Germany, India, Japan, the United Kingdom and the United States, IHS Markit found:

•    27 percent said the most important feature is “integration with services and devices;
•    25 percent said a “questions and answers” feature; and
•    24 percent indicated “sound quality.”

Of the respondents with access to smart speakers powered by Google Assistant or Amazon Alexa, they were more likely to rate integration as the most important feature because they positioned their digital assistants as smart home hubs, primarily because both platforms leverage their own entertainment offerings, such as audiobooks and streaming music.

Fateha Begum, associate director, IHS Markit, revealed the following information from the survey in an announcement:

•    Sound quality and integration is usually equally important among consumers, especially for those with Bose, JBL, Link, Panasonic, Sony and other traditional audio brands.
•    Smart speaker households in India and Brazil selected sound quality as the most important factor.
•    Amazon Echo and Google Home owners said answering questions was top of their list.

Across all markets surveyed, it seems Amazon Echo is making a bigger splash among households. Those owning Amazon Echo devices were more likely to have multiple devices and on average, 21 percent accessed two Echo speakers with 15 percent accessing three or more speakers. Only 15 percent of Google Home owners had access to two Google speakers with an additional 15 percent accessing three or more speakers.

In my opinion, the key takeaway from this survey was stated by Maria Rua Aguete, executive director, IHS Markit, “Operators now understand the importance of having their own digital assistants, to maintain and control the customer experience and network usage.”

As the semi-proud new owner of an Echo Show, 2nd Generation, I enjoy Alexa for the little things—playing games and listening to music, and I appreciate the concept and lure of smart speakers and AI, but for me, and maybe it’s my undeniably strong Texas accent, Alexa just doesn’t understand me! 

For more research on the smart speaker craze, click here.
 

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