Skip to Content

AlarMax welcomes James Ure as vice president of sales & marketing

AlarMax welcomes James Ure as vice president of sales & marketing

PITTSBURGH – National security, audio visual (AV), and low-voltage products distributor AlarMax has just appointed James Ure as vice president of sales and marketing.

AlarMax pointed to Ure’s rich expertise in product development, business strategy and customer engagement, along with a lifelong enthusiasm for AV technologies that will be an asset to the company as it continues to grow within the residential and pro AV categories.

Ure’s AV career spans 35 years, beginning  in 1989 after training in recording engineering. His background includes roles as a concert sound engineer at SoundWorks in Virginia, co-owner and recording engineer at Media Kitchen Studios in California, and house of worship sound systems designer with Point Source Audio. He has also significantly contributed to product development and market strategy for major brands like dbx Professional Audio and BSS at Harman.

Most recently, as a key account manager for distribution with the Bosch Group, he played a pivotal role in reintroducing major brands like Electro-Voice and Dynacord to commercial and installed sound markets across 46 states.

"Jim embodies the spirit of AlarMax and joins our team at an incredibly exciting time, with more customers than ever hungry to enhance their product mixes with new AV solutions,” said Randy Hall, president at AlarMax. “With his many years of hands-on sound engineering, service and training expertise, and unrelenting curiosity for the AV category, Jim will be a valuable addition to our team as we continue to expand and push the boundaries of cross-category innovation.”

"Joining AlarMax is the perfect opportunity to delve deeper into my passion for AV technologies while contributing to the company's legacy of excellence in customer service, product support and technology experiences,” said Ure. “I look forward to supporting the company’s growth and bringing exceptional value and innovation to the growing AlarMax community in this role.”

To learn more about AlarMax, visit



To comment on this post, please log in to your account or set up an account now.