Alula promotes Matt Gehr to VP of sales, announces organizational realignment

ST. PAUL, Minn.—Alula, a provider of smart security and system communications for professional installers, has announced the promotion of Matt Gehr to vice president, sales, as well as a new customer-focused organization realignment to better serve its partners.

Last October, Alula announced new partnerships with three large regional manufacturer representative firms to expand its footprint across the United States. These changes provide greater sales coverage for the East, West and Southern/Central regions for all of Alula’s partners and prospective customers.

“With Gehr’s extensive industry knowledge, he will be a great asset to our leadership team as we continue on a strong growth trajectory and expand our product offerings,” said Dave Mayne, chief revenue officer, Alula. “With the 3G sunset behind us, we are primed and ready to help alarm professionals get back to growing their businesses, and not just updating existing accounts. Gehr and his team will be instrumental in expanding the knowledge of our platform among dealers of all sizes and focuses. A broadened sales coverage will be paramount as we prepare to launch some big new additions to our platform in 2023.”

Gehr started at Alula in 2015 as the Midwest regional sales manager. Over the past eight years, he has held positions such as business development manager and director of sales, Midwest, and strategic accounts before accepting the newly formed vice president, sales role.

With this new role, Gehr will be responsible for developing plans and strategies to meet sales goals, anticipating partner needs and identifying where improvements can be made. This change will allow Alula to provide better customer service throughout the United States.

Three sales directors will report directly to Gehr, along with an entire sales team based on region and strategic priorities. To find your local Alula sales rep, please visit: www.alula.com/contact-sales/.