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An Honest Day’s Work for an Honest Day’s Pay

An Honest Day’s Work for an Honest Day’s Pay

I’d say mark it on the calendar, but you’ll find I’m wrong more often than not when it comes to predicting corporate news and my earlier predictions about Latch were wrong, at least for now.

Most of the time when I hear about Latch, Inc. the news is bad, dire even. First layoffs, then lawsuits, a delisting notification from NASDAQ. Really, I didn’t feel like I was too out of line suggesting a buyout was in Latch’s future. But I can still be surprised, because Latch is doing the acquisitions this time around by picking up Honest Day's Work (HDW), a startup from Ring founder and former CEO Jamie Siminoff. The very recent artist formerly known as the CEO of Ring in fact.

I’ll refrain from jumping to any conclusions on that, but it does make me wonder what’s on the horizon for Latch now. Do they lean into this new platform they find themselves with, or work on integrating it into their existing products. I guess what I’m wondering is if when Siminoff took a step back to work on products for Ring, his actual goal was to tinker on pet projects for this new company post-merger? Because I think he’ll be too busy as the new CEO directing the company and righting the ship over there to do much inventing.

Of course, he might just be fattening them up for a future acquisition by Amazon again. It worked out for him before and what’s good for the goose is good for the gander. Oh wait! If that happens, am I still technically right? What do I win for that?

Probably nothing, but maybe Siminoff will finally get to be Chief Inventor like he wants.


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