i-PRO to take over wholesale, marketing functions for products in Japanese market

TOKYO—i-PRO (formerly Panasonic Security), announced that it has signed an agreement with Panasonic Connect Co., Ltd. to take over the wholesale and marketing functions for i-PRO products in the Japanese market, which are currently managed by Panasonic Connect.

The transition is scheduled to be completed on March 31, 2026, following the necessary regulatory approvals.　

Since becoming independent from Panasonic in 2019 through a capital partnership with Polaris Capital Group Co., Ltd., i-PRO has focused on developing and manufacturing advanced security products, while sales in the Japanese market have been conducted through Panasonic Connect. At the same time, it has also made efforts to develop its own sales channels. 

By taking over the wholesale and marketing functions for its products from Panasonic Connect, i-PRO will strengthen its sales structure in the Japanese market and integrate development, manufacturing, and sales into a unified organization. This integration will enhance responsiveness to market needs, improve operational efficiency, and reinforce competitiveness in the Japanese market. This approach aligns with the regionally integrated management model that i-PRO has been implementing globally since 2019.

Expected synergies include the following:

• Promote collaboration among manufacturing, product development, and sales to swiftly reflect market needs in products.
• Accelerate the deployment of global solutions in the Japanese market by promoting personnel exchanges with overseas offices.
• Enhance customer value and strengthen competitiveness through a more efficient and integrated value chain.
• Improve the quality of sales, proposals, and after-sales service.
• Increase operational speed by simplifying business processes.

As of April 1, 2026, approximately 500 dealers who currently procure i-PRO products via Panasonic Connect will begin conducting business directly with i-PRO. Contracts with end users purchasing through Panasonic Connect or Electric Works Company (Panasonic Corp.) will remain unchanged.

i-PRO will continue to build long-term relationships with customers and deliver reliable, high-quality products and solutions that contribute to a safer and more secure society.