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Axis Communications upgrades Texas presence with new Dallas Experience Center

Axis Communications upgrades Texas presence with new Dallas Experience Center

Axis Communications upgrades Texas presence with new Dallas Experience Center

CHELMSFORD, Mass. – Axis Communications has celebrated the grand opening of its latest Axis Experience Center (AEC) in Frisco, Texas.

Axis said that the new Dallas-area facility replaces its original Irving AEC location with a larger, state-of-the-art facility built to accommodate the need for a greater Axis presence in North Texas as its product portfolio expands and its partner ecosystem grows. The space also offers additional meeting space, with plans to expand staffing in the future.

With the other Texas AEC located in Houston, this new center will serve various industries across North Texas such as defense, financial services, healthcare and information technology offering localized on-the-ground support and opportunities to demo innovative Axis technologies across video, audio, access control, and analytics, as well as solutions offered by Axis technology integration partners.

Axis pointed to Dallas as being a center for technological innovation and a host for the corporate headquarters of roughly 6,000 companies, resulting in the DFW metropolitan economy being the fourth-largest in the U.S. and said that the new Axis AEC will integrate itself into the community as an economic driver, and ‘technological visionary’. 

The new 15,000-square-foot AEC is double the size of the former Irving facility, and is unlike any Axis has previously debuted, with a unique style and features including:

• A Solutions Theater where visitors can see different Axis technologies working together under one software solution (AXIS Camera Station), as well as an Interactive Solutions area where visitors can engage in hands-on learning around how Axis products actually work together.

• An Image Usability Lab, which includes custom displays to demonstrate how Axis solutions perform under challenging scenarios.

• A dedicated Demo Room with a large-screen video wall to review footage captured by Axis devices.

• Analytics Alley, showcasing many of the different analytics Axis offers to enhance security systems.

• The Partner Pavilion, highlighting third-party vendor technologies that work well with Axis products and provide solutions for difficult applications.

“Axis is excited to expand into one of the most prominent business hubs in Texas, bringing our world-class security technologies and expert support to local organizations across industries,” said Steve Stanberry, Business Area Director, South Central at Axis Communications. “We look forward to meeting and working with local enterprises to enable enhanced safety and security efforts in addition to increased business value. With this grand opening, we’re proud to further our core mission of fostering a smarter, safer world with state-of-the-art technology solutions.”

The Dallas AEC is located at 17 Cowboys Way, Suite 700, Frisco, TX 75034. Tours can be scheduled by emailing More information about Axis Experience Centers can be found at


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