ISC East 2025 unveils new show floor experiences

NORWALK, Conn.—ISC East, the Northeast’s leading security and public safety event, has announced exciting additions to its 2025 show floor.

Taking place Nov. 18-20 at the Javits Convention Center in New York City, the event will introduce two new areas showcasing emerging technologies and demonstrating the power of integration in security solutions.

“This year, we’ve reimagined the ISC East experience with a focus on the future of security innovation,” said Mary Beth Shaughnessy, ISC Event vice president. “The new Startups Area will spotlight trailblazing technologies, while the immersive Experience Center will allow attendees to see firsthand how integrated solutions create safer, smarter environments.”

The Startups Area will provide a dedicated space for security professionals to explore groundbreaking solutions from up-and-coming companies. Featured innovators - such as 78Dragons, AccessGrid, Corsound AI, Cyrus Technology, ShotHawk, and Thrive Logic - will showcase advancements in areas such as industrial IoT, mobile access, voice biometrics, and non-lethal threat response. This innovation hotspot is designed to connect attendees with the next generation of security technology and ideas.

Another highlight is the Experience Center, activated by SAGE Integration. This immersive exhibit takes visitors on a journey through a fully interactive smart building, beginning with access control and progressing through advanced technologies like sensors, cameras, and video analytics. The experience culminates in a security operations center, where attendees can witness firsthand how these systems seamlessly integrate to deliver real-world interoperability.

“It’s a privilege to introduce the Experience Center - a living demonstration of what true integration means. This interactive space unites physical security, analytics, and AI, showing how data, devices, and decision-making come together to create safer, smarter, and more connected facilities,” said John Nemerofsky, chief operating officer, SAGE Integration.

Attendees can once again look forward to The Bridge and Career Zone, both offering exceptional educational experiences right on the show floor, complementing the 75+ SIA Education@ISC sessions led by over 175 experts. The Bridge will spotlight thought leadership and deliver valuable industry insights, while the Career Zone will serve as a hub for resources and guidance to support professional growth in the security field. 

“ISC East continues to be the premier gathering serving security professionals and leaders in the northeast, and grows stronger each year, as evidenced by this year’s event that features new elements like the Experience Center and fresh focus areas on commercial real estate, emerging technologies and startups,” said Security Industry Association (SIA) CEO Don Erickson. “From the always impactful innovations on the tradeshow floor to the robust SIA Education at ISC conference program and numerous special events, ISC East demonstrates its commitment to advancing security and growing the skills and knowledge of our industry’s professionals.”

With other featured areas including the Trends Pavilion, Emerging Tech, and the SIA New Products + Solutions showcase, the 2025 show floor will be more exciting and comprehensive than ever, promising to inspire, educate, and connect the industry like never before, according to event organizers.

For more information on ISC East, please visit www.isceast.com.