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Latch unveils new campaign, ‘Don’t Die, Get NOI’

Latch unveils new campaign, ‘Don’t Die, Get NOI’

ST. LOUIS – Latch, Inc., soon to be rebranded to, has unveiled a new marketing campaign: “Don’t Die, Get NOI.”

As part of the campaign, Latch has launched a suite of new, affordable smart sensors and IoT products for apartment buildings to enable facilities managers to monitor their buildings from the Latch Manager app. All of the sensors work alongside the current suite of Latch locks and access control solutions.

“Our vision is to deliver affordable and easy-to-use products and services that generate NOI for our customers. In the end, what makes technology ‘cool’ is when it can bring a beneficial impact to its users,” said Jamie Siminoff, chief doorman. “The costs of monitoring buildings and repairing damage from leaks or other avoidable events are NOI killers for multi-family buildings of all sizes. Without visibility over their properties, it is almost impossible for a building owner to prevent damage and maintain the best experience for residents at a reasonable cost. Until now, sensors and smart devices for multi-unit buildings have largely been cost prohibitive and hard to deploy. We’re excited to bring an accessible, easy to self-install solution to market as we help our customers fulfill our mantra: ‘Don’t Die, Get NOI.’”

The devices launched include the Latch Leak Detector, and Latch Lasso, which connects to the third device, the Latch Field Station, offering up to a quarter mile of coverage. With a five-year battery life, the Leak Detector and Lasso also comes with a water sensing cord for even more coverage area to monitor for water leaks and prevent damage. The new products are expected to begin shipping in Q2, with additional sensors and devices expected to launch later this year.

With this launch, Latch is sending a “Don’t Die, Get NOI” test kit to current and potential customers, including: a Field Station, a Latch Leak Detector, a Latch Lasso, and a can of Liquid Death water to put these products to the test.

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