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Tag: Marketing


Also Noted

Latch unveils new campaign, ‘Don’t Die, Get NOI’

February 14, 2024SSN Staff

ST. LOUIS – Latch, Inc., soon to be rebranded to Door.com, has unveiled a new marketing campaign: “Don’t Die, Get NOI.” As part of the campaign, Latch has launched a suite of new, affordable smart sensors and IoT products for apartment buildings to enable facilities managers to monitor their buildings from the Latch Manager app. All of the sensors work alongside the current suite of Latch locks and access control solutions. “Our vision is to deliver affordable...

Door.com, Jamie Siminoff, Latch, Marketing, monitoring


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Also Noted

Quorum Cyber appoints Steven Marandola as VP of innovation, Rebecca Court as marketing director

October 12, 2023SSN Staff

EDINBURGH, U.K. – Quorum Cyber has named Steven Marandola as vice president of innovation, and Rebecca Court as its marketing director. Together, Quorum Cyber said that Marandola and Court will develop and take to market the company’s portfolio of managed and professional services. According to the company, Marandola has had a 35-year career with an outstanding track record of driving technological advancements while in senior positions for blue-chip companies, including senior...

Cybersecurity, Marketing, Quorum Cyber, Rebecca Court, Steven Marandola


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AMAG Technology hires Kyle Gordon as executive VP

August 9, 2023SSN Staff

YARMOUTH, Maine – Allied Universal company AMAG Technology announced that Kyle Gordon has joined their leadership team. As the new executive vice president of global sales, marketing and commercial excellence, Gordon will lead the sales, marketing and commercial excellence teams globally to optimize sales, drive company growth and exceed customer expectations according to AMAG. In addition, Gordon will work closely with product management and marketing to establish sales and...

Allied Universal, AMAG Technology, David Sullivan, integrator, Kyle Gordon, Marketing


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Defendify talks rebrand and updates to website and app

Cybersecurity

Defendify talks rebrand and updates to website and app

September 28, 2022Ken Showers, Managing Editor

PORTLAND, Maine – Cybersecurity platform Defendify has followed up on its recent funding round and user base expansion with a redesign of their website as well as updates to their app for improved ease of use for customers. Touted as an all-in-one cybersecurity solution, the Defendify platform streamlines cybersecurity assessments, training, detection, policies and testing into a single SaaS solution that can fit an organization’s needs, even those with small IT teams. The redesign...

Cybersecurity, Defendify, Emily Carville, funding round, Information Technology (IT), Marketing, Rebrand, SaaS


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Also Noted

ADT appoints DeLu Jackson to chief marketing officer role

September 27, 2021SSN Staff

BOCA RATON, Fla.—DeLu Jackson has joined ADT as Chief Marketing Officer to lead customer acquisition, marketing and advertising. Jackson brings with him a wealth of consumer marketing experience rooted in data and digital strategies developed while he was at Conagra Brands, Kellogg Company, McDonald’s and other brands. Jackson will lead marketing for ADT during a period of significant company transformation, activating important partnerships, such as ADT | Google, focusing on...

ADT, Marketing


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Monitoring

Dynamark helping dealers get through COVID crisis

July 1, 2020Paul Ragusa

HAGERSTOWN, Md.—With many dealers feeling the effects of decreased business, Dynamark Security Centers is offering support to dealers through a comprehensive approach that addresses not only the financial, but also the operational and technology side of the equation. “Because of the need from our dealers, we are providing support by way of a three-legged stool,” Dynamark’s Senior Vice President for Sales & Business Development Hank Groff told Security Systems News, noting...

Coronavirus, COVID-19, Dynamark Monitoring, Hank Groff, Marketing, Sales, stimulus package, supporting dealers


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Monitoring

ACA adds dealer marketing service

January 19, 2015Spencer Ives

NEWTOWN SQUARE, Pa.—Alarm Capital Alliance launched a new web application for its dealers to help with attrition.The new ACA Marketing Services application provides ACA dealers with information and tools to help market their companies.One of the biggest issues for dealers is battling attrition, Tammy Beil, SVP of marketing for ACA, told Security Systems News. “We think marketing collateral and marketing support helps them do that.”“What we're providing here is … specific...

Alarm Capital Alliance (ACA), attrition, Marketing, Tammy Beil


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On The Editor's Desk

New jobs for Tyco's Hauhn, Monaco

January 30, 2013Martha Entwistle

Two Tyco IS executives have new/expanded roles, according to an internal Tyco announcement. Effective this week, Jay Hauhn is now VP, Product Management and Industry Relations; Hank Monaco is now VP, Marketing. As VP, Product Management and Industry Relations, Hauhn will oversee product technology and innovation as well as industry and government relations. He will lead product and service solution development and engineering, and is charged with the development and implementation of product strategy....

Hank Monaco, Jay Hauhn, Marketing, Product Management and Industry Relations, VP


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