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Tag: Marketing

Defendify talks rebrand and updates to website and app


Defendify talks rebrand and updates to website and app

September 28, 2022Ken Showers, Managing Editor

PORTLAND, Maine – Cybersecurity platform Defendify has followed up on its recent funding round and user base expansion with a redesign of their website as well as updates to their app for improved ease of use for customers. Touted as an all-in-one cybersecurity solution, the Defendify platform streamlines cybersecurity assessments, training, detection, policies and testing into a single SaaS solution that can fit an organization’s needs, even those with small IT teams. The redesign...

Cybersecurity, Defendify, Emily Carville, funding round, IT, Marketing, Rebrand, SaaS

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Also Noted

ADT appoints DeLu Jackson to chief marketing officer role

September 27, 2021SSN Staff

BOCA RATON, Fla.—DeLu Jackson has joined ADT as Chief Marketing Officer to lead customer acquisition, marketing and advertising. Jackson brings with him a wealth of consumer marketing experience rooted in data and digital strategies developed while he was at Conagra Brands, Kellogg Company, McDonald’s and other brands. Jackson will lead marketing for ADT during a period of significant company transformation, activating important partnerships, such as ADT | Google, focusing on...

ADT, Marketing

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Dynamark helping dealers get through COVID crisis

July 1, 2020Paul Ragusa

HAGERSTOWN, Md.—With many dealers feeling the effects of decreased business, Dynamark Security Centers is offering support to dealers through a comprehensive approach that addresses not only the financial, but also the operational and technology side of the equation.“Because of the need from our dealers, we are providing support by way of a three-legged stool,” Dynamark’s Senior Vice President for Sales & Business Development Hank Groff told Security Systems News, noting that the first...

Coronavirus, COVID-19, Dynamark Security Centers, Hank Groff, Marketing, Sales, stimulus package, supporting dealers

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ACA adds dealer marketing service

January 19, 2015Spencer Ives

NEWTOWN SQUARE, Pa.—Alarm Capital Alliance launched a new web application for its dealers to help with attrition.The new ACA Marketing Services application provides ACA dealers with information and tools to help market their companies.One of the biggest issues for dealers is battling attrition, Tammy Beil, SVP of marketing for ACA, told Security Systems News. “We think marketing collateral and marketing support helps them do that.”“What we're providing here is specific marketing...

Alarm Capital Alliance, attrition, Marketing, Tammy Beil

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On The Editor's Desk

New jobs for Tyco's Hauhn, Monaco

January 30, 2013Martha Entwistle

Two Tyco IS executives have new/expanded roles, according to an internal Tyco announcement. Effective this week, Jay Hauhn is now VP, Product Management and Industry Relations; Hank Monaco is now VP, Marketing. As VP, Product Management and Industry Relations, Hauhn will oversee product technology and innovation as well as industry and government relations. He will lead product and service solution development and engineering, and is charged with the development and implementation of product strategy....

Hank Monaco, Jay Hauhn, Marketing, Product Management and Industry Relations, Tyco Integrated Security, VP

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