Matlins' new gig includes e-commerce
By Amy Canfield
Updated Wed August 19, 2015
Think Protection, the mass market home alarm company launched by industry veteran Joel Matlin in June, is preparing for another launch next month: an e-commerce store.
“The launch is incredibly exciting as potential customers can order an alarm system through the store 24/7 from anywhere in the world," Matlin's son, Adam Matlin, Think Protection's COO, told me.
"With us operating throughout the U.S. and Canada, we believe the e-commerce store will present a fantastic opportunity to dramatically expand our brand and our high value/low cost value proposition,” he said.
Joel Matlin is CEO of the company, based and Toronto and Florida. He previously founded AlarmForce and Frisco Bay Industries.
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