Nice expands regional representation with Elite3 Pro and Precision Sales Group

CARLSBAD, Calif.—Nice, a provider of smart home and business solutions, has announced new partnerships with two manufacturer’s representative firms, Elite3 Pro and Precision Sales Group (PSG), further strengthening Nice North America's regional support across key U.S. markets.

These strategic appointments reinforce Nice North America long-term commitment to the Commercial Integrator (CI) channel by expanding localized sales expertise, hands-on training, and field-level support for integrators, dealers, and distributors.

“Regional representation plays a critical role in how we support our partners day to day,” said Donnie McVicker, chief sales officer, Nice North America. “Elite3 Pro and Precision Sales Group are deeply embedded in their local markets and understand what integrators need to be successful - from product knowledge and training to project support in the field. By surrounding both our dealer and distributor partners with additional regional resources, we’re making it easier for them to grow with Nice and deliver great experiences to their customers.”

Nice dealers will continue to receive direct support from their Nice regional sales manager and regional technical specialist, with these new rep firm partnerships adding an additional layer of local market coverage and responsiveness.

Elite3 Pro will represent Nice North America across Texas (excluding El Paso), Oklahoma, Louisiana, and Arkansas, providing integrators with direct access to product expertise, demonstrations, and ongoing sales support. The 20-year-old firm's geographic coverage of personnel across the territory provides a foundation for effectively supporting integrators and distributors alike, drawing on their wealth of experience in the control space to help their partners scale their businesses through best practices and technology-driven solutions.

“We’re excited to represent Nice North America and its broad portfolio of smart home and building solutions,” said Dale Pugh, principal, Elite3 Pro. “Nice North America offers integrators a powerful ecosystem that spans access control, automation, AV, and security, and we look forward to supporting partners as they grow their businesses.”

Based in Concord, N.C., Precision Sales Group will represent Nice North America across Alabama, Georgia, Mississippi, North Carolina, South Carolina, and Tennessee. With more than 20 years of experience in the custom electronics industry, PSG is widely recognized for its dealer-focused support model, including training, system design assistance, demos, and technical guidance.

“Nice North America brings together a unique combination of innovation, integration, and channel commitment,” said Jon Perry, president of Precision Sales Group. “We’re proud to represent a brand that continues to invest in its partners and prioritize long-term success in the field.”

Through these expanded rep partnerships, Nice North America continues to invest in regional representation and partner enablement, ensuring dealers and distributors are surrounded by support to help them succeed while reinforcing Nice North America’s commitment to the CI channel.