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ProdataKey adds members to executive team

ProdataKey adds members to executive team

DRAPER, Utah – Cloud access control solutions provider ProdataKey (PDK) has promoted Dallan Labrum to executive vice president of sales, Brach Bengtzen to vice president of marketing, and Evan Orme to chief technology officer and hired Brian Cropper as chief financial officer.

As EVP of sales, Labrum will continue to lead revenue growth through expanded integration and channel partnerships and the pursuit of new vertical markets for PDK solutions. During his seven years with the company, PDK said that Labrum has nurtured a passionate, partner-centric sales culture, earning the company the highest levels of partner loyalty, customer satisfaction, and multiple industry honors.

Bengtzen has served PDK in various marketing, sales, and leadership roles since joining the company in 2017. “His deep-rooted understanding of the customer mindset and facility for communicating PDK’s unique value proposition as the easiest-to-use, anytime, anywhere access control platform has been instrumental in building the award-winning PDK brand,” the company wrote.

Orme has held engineering leadership roles within the company since 2019 and has personally guided the development of the many hardware and software innovations that distinguish PDK solutions. PDK said that the company’s newest generation of products – the RED high security line of OSDP-compliant hardware and soon-to-be-released 2.0 cloud platform – are fruits of his tenure.

Cropper joins the company following decades of experience directing financial operations and business strategies for established companies and start-up ventures. At ProdataKey, he will be spearheading the company’s financial operations, and supply-chain management.

“We are excited to welcome Brian to the ProdataKey team and to announce the promotions of Dallan, Brach, and Evan,” said PDK CEO and President Evan Tree. “These appointments reflect our commitment to investing in our people and technology. In joining Brad Baldwin, our vice president of product, and me, we are equipped with an incredibly talented executive prepared to keep PDK an industry leader, providing the market with relevant and innovative solutions for the foreseeable future. This team’s collective vision, insights, and proven leadership ensure that ProdataKey and those who rely on us for their security, safety, and livelihood are in the best of hands.”

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