Rhombus launches Insights solution

By SSN Staff
Updated 1:39 PM CDT, Tue September 30, 2025
SACRAMENTO, Calif. — Rhombus today announced the launch of Rhombus Insights, an AI-powered solution that empowers businesses to measure virtually anything their cameras can see and automate responses based on those specific observations.
Rhombus calls the launch a significant expansion of its AI analytics capabilities.
“Companies have been limited to predefined analytics that couldn’t really address what they need to know about what’s going on at their store, their campus, their factory, or other physical space at any given moment,” said Rickey Cox, VP of Product at Rhombus. “Rhombus Insights changes that completely. If your Rhombus cameras can see it, you can now measure it, track it, and automate responses to it. This level of complete customization unlocks entirely new possibilities for how businesses continually optimize and secure their physical spaces.”
Rhombus Insights works through a setup process where users simply create prompts describing what they want to measure, specify the measurement type (numerical, percentage, or true/false), and set monitoring frequency. The solution then continuously analyzes camera footage to provide real-time data visualization, exportable reports, and API access for integration with existing business systems.
The solution enables organizations to configure instant alerts and automated actions whenever specific conditions are met. When triggers are detected, the system can send notifications via email, text, or push notification, and execute custom actions such as playing audio announcements or activating third-party devices (such as lights or alarms) through relay triggers.
Rhombus Insights works with existing Rhombus camera infrastructure or 3rd party cameras and integrates with the company’s unified Rhombus Console.
Rhombus Insights is now available to companies with existing Rhombus deployments.
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