Security 101 acquires Northern California’s True Security – East Bay

WEST PALM BEACH, Fla.—Security 101, a national provider of commercial electronic security solutions, announced that it has acquired True Security – East Bay, LLC, a longtime Security 101 franchise, scaling operations across Northern California.

The acquisition includes locations serving San Francisco, San Jose, San Mateo, Gilroy, and Sacramento, Calif.

Strategic expansion in a high-impact market

Northern California represents one of the most dynamic and demanding security markets in the United States, driven by dense commercial development, critical infrastructure, and a concentration of global technology headquarters. The region’s combination of scale, innovation, and operational complexity makes it a strategically important market for organizations with evolving security needs.

“Northern California is a market where security expectations are shaped by scale, innovation, and constant change,” said Greg Daly, CEO of Security 101. “True Security – East Bay brings deep regional knowledge and a team that understands how to operate in environments where reliability and adaptability matter every day. This acquisition strengthens our ability to support organizations that operate at the center of technology, infrastructure, and commerce.”

Continuity of local leadership

Founded and led by Robert Chamberlin, True Security – East Bay has built a strong reputation for delivering advanced security solutions to commercial and enterprise customers throughout the region.

Following the acquisition, Chamberlin will continue to lead the business as general manager, overseeing local operations and supporting the integration of teams and services.

“Security 101 shares the same commitment to quality, accountability, and long-term customer relationships that our team has built the business on,” Chamberlin said. “This partnership allows us to continue executing locally while benefiting from a broader organization that supports innovation, collaboration, and consistent execution across a complex and fast-moving market.”

Thoughtful growth through integration

The acquisition reflects Security 101’s continued focus on thoughtful growth through the integration of established regional operators. By pairing experienced local leadership with shared systems, resources, and standards, the company continues to expand its national presence while preserving the local expertise that customers rely on.

With this acquisition, Security 101 deepens its ability to serve organizations across technology, life sciences, commercial real estate, logistics, and other sectors that demand resilient, future-ready security systems.