UGREEN breaks into home security market

LAS VEGAS – Global consumer electronics brand UGREEN introduced its “Activate Smarter Living” vision at CES 2026, marking its entry into the home security market and expanding its connected-living portfolio. 

The company showcased its SynCare Series, a smart home security ecosystem designed for intelligent, proactive protection, alongside its Nexode Pro 300W Desktop Charger and other connected devices. 

In an email to Security Systems News, UGREEN emphasized its ambition to go beyond selling cameras and build the next-generation foundation for home safety and automation. 

“We believe the home security market is evolving from a traditional model centered on passive monitoring and after-the-fact evidence review into a next-generation market defined by proactive protection, contextual intelligence, and privacy by design,” the company stated. “We see 2026 as a turning point—the first true ‘AI IPC year’—when more products will combine lightweight on-device models with larger models running in the cloud or at the edge. This LLM-plus-small-model approach is what finally delivers a step-change from seeing to understanding.” 

UGREEN’s competitive edge 

UGREEN says its advantage lies in a “three-in-one moat” built on architecture innovation: edge sensing + local decision-making. This architecture balances privacy, latency and advanced AI capability, and it raises the technical barrier significantly, the company says. 

“Most competitors rely either on the chipset inside a single device or on cloud compute,” the company stated. “UGREEN takes a different path by turning an AI NAS into the home’s local AI brain and private data hub. It enables powerful on-premise intelligence – such as natural-language search across footage and multi-camera behavioral correlation – while each device runs a lightweight model for real-time response.” 

Privacy and data sovereignty 

UGREEN also highlights its commitment to privacy-first design. As regulations such as GDPR become stricter worldwide, privacy is becoming the entry-ticket to premium markets, the company says. 

“Our solution is built to minimize exposure by default: video streams are encrypted and stored directly on the user’s own NAS – fully local, with zero dependence on the cloud,” the company stated. “We’re not selling ‘storage subscriptions.’ We’re delivering lifelong data ownership—a more advanced digital lifestyle that resonates with global, high-expectation consumers.” 

Global ecosystem and trust 

Finally, UGREEN points to its global user base – it serves more than 200 million users – and infrastructure synergy. 

“The trust we’ve earned in charging and storage – reliability and ease of use – is a powerful asset as we enter smart home,” the company stated. “More importantly, we can deliver cross-category infrastructure synergies.” 

The company concludes: “We’re not just competing in the home security market—we’re helping define the next foundational paradigm of the smart home: a future that is more private, more intelligent, and more open.”