Wavestore appoints Synergy Pro as UK sales partner

LONDON — Wavestore has announced a new Sales Partner agreement with Synergy Pro, where it will act as an extension of Wavestore’s UK sales function, supporting engagement with the individuals and organizations that influence specification, purchasing, and long-term platform adoption.

Under the agreement, the partnership brings together Wavestore’s open and intelligent video management platform with Synergy Pro’s established industry relationships, commercial expertise, and field-based engagement model.

“Synergy Pro brings something genuinely valuable to our UK strategy,” said Mark Claxton, Managing Director at Wavestore. “They work directly with the people who shape buying decisions and long-term technology choices. This partnership strengthens our ability to build momentum in the UK market while ensuring installers and integrators are properly supported.”

Synergy Pro operates as a true extension of a manufacturer’s commercial team, representing brands directly in the market through structured engagement, education, and relationship development. Their approach focuses on helping installers and integrators understand value, reduce friction in adoption, and build confidence in deploying new technology.

As part of the agreement, Synergy Pro will support Wavestore’s UK presence through direct engagement with installers and integrators, supported by qualification, onboarding, education, and ongoing commercial support.

UK installers, system integrators, and channel partners interested in working with Wavestore are encouraged to make contact to learn more about the platform and the support available through this new partnership.