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Brinks Home plans for a tough 2025 residential market

December 11, 2024Ken Showers, Managing Editor

FARMERS BRANCH, Texas — After a year of volatility in the residential security market, Brinks Home has launched a program aimed at helping companies determine the value of their portfolio and drive their next move in 2025. “Smaller smart home security companies and dealers may not be as capable of handling the stagnancy in the number of new household accounts,” said Natalie Bracamontez, vice president of marketing at Brinks Home. “Especially sales dealers and representatives...

Account Value Calculator (AVC), Brinks Home, dealers, Natalie Bracamontez, Residential Security, smart home