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Tag: Gretchen Gordon


Women in Security

Women in Security Feature: Gretchen Gordon, CEO, Boost Profits

May 18, 2022Paul Ragusa

YARMOUTH, Maine—As part of Security Systems News’ and the Security Industry Association (SIA) Women in Security Forum’s (WISF’s) continuing series highlighting the contributions of women in security, this month’s feature is on Gretchen Gordon, CEO of Boost Profits, where she leads a team of consultants and coaches who help sales organizations sell more, at higher prices to improve profits. The company was recently formed when Boost Pricing, a pricing consulting firm...

Gretchen Gordon, Security Industry Association (SIA), SIA Women in Security Forum (WISF)

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General News

A security company's three keys to compete

March 28, 2018Gretchen Gordon

What does it take to be successful in the noisy, competitive security market? Based on the data we have on over 4,000 security salespeople, it takes three key competences, “Hunter,” “Qualifier,” and “Consultative Seller.” I thought it would be fun to dive into that data further for more insights.Where Are the Hunters? Security company owners frequently seek our help because they are frustrated their salespeople just don't hunt. After analyzing the data, I am not...

Braveheart Sales Performance, Gretchen Gordon

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