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Tag: Maize Marketing


Monitoring Matters

Connecting during a crisis

April 29, 2020Ginger Hill, Managing Editor

I venture to say that the “corona-crisis” is not the first “crisis” you’ve had to deal with as a business owner, employee, parent, son, daughter, brother, sister, grandparent, aunt, uncle … nor will it probably be the last. That’s not thinking negatively, either; that’s just based on the uncertainty of life and the human inability to predict the future.  So, here’s the deal … we are all coping with the same coronavirus crisis right now and that is the one common denominator that...

AMAG, communications, Coronavirus, COVID, COVID-19, Janet Fenner, Jody Ross, Kevin Friedman, Maize Marketing, Security Industry Alarm Association


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General News

What's public relations and why is it so important for security?

November 15, 2019Kevin Friedman

When talking about marketing in the security industry, public relations (PR) is probably the least understood tool in the box—and this is to the industry's detriment. Not only is good PR key to managing your company's reputation, but it is also one of the most effective ways to build relationships with business partners, increase sales and garner a robust customer base.Most security and technology executives refer to PR simply as “free advertising.” The reality is, however, it isn't...

branding, Kevin Friedman, mainstream marketing, Maize Marketing, PR, public relations


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