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Rockbridge buys Connect America in third 'largest PERS deal ever'

January 20, 2011Daniel Gelinas

DETROIT—It's the third largest personal-emergency-response-system company purchase, and it bodes well for the PERS industry, according to Connect America president and CEO Ken Gross. Rockbridge Growth Equity on Jan. 12 announced it had acquired direct-to-consumer PERS company Connect America for an undisclosed sum in a deal that brings 75,000 accounts worth around $2.2 million in RMR to investor Rockbridge, according to Gross. “The PERS industry should be proud of this transaction—this...

Connect America, CVS, Ken Gross, Kevin Prokop, Life Safety Monitoring, Northcentral University, One on One Marketing, One Reverse Mortgage, Protect America, Quicken Loans, Rapid Response, Ready Financial Group, Rockbridge Growth Equity, Russ MacDonnell