AMAG enters growth mode under Shore Rock, Egis Capital investments

LAS VEGAS—AMAG Technology is entering a new phase of growth following its acquisition by private equity firm Shore Rock Partners, a move CEO David Sullivan says is already reshaping the company’s investment posture, technology strategy and long-term outlook. 

During ISC West, Sullivan said Shore Rock Partners has delivered on early promises to aggressively invest in the business, particularly in product development, innovation and operational leadership. 

“They’ve really met their promises and fulfilled our expectations,” he said. “They’re very interested in making us grow, and they’re committed to putting money into the business.” 

One of the most immediate signs of that commitment is increased investment in leadership and product development. Sullivan said AMAG plans to add a new CFO and accelerate spending on innovation, with a focus on emerging technologies such as artificial intelligence (AI) to speed development and improve customer engagement. 

Private equity with a growth mandate 

Sullivan said Shore Rock Partners is also actively exploring mergers and acquisitions, both as technology tuck-ins and as potential additions to its broader portfolio. While he declined to share specifics, he confirmed that Shore Rock executives were meeting with companies during ISC West to evaluate potential opportunities. 

“If there’s a technology advancement we can bring in - say, an AI provider - that could be something we integrate,” Sullivan said. “Other opportunities might be tangential businesses that make strategic sense.” 

At the same time, Sullivan emphasized that AMAG’s organic growth trajectory remains strong even without acquisitions, citing improvements across product strategy, customer engagement and go-to-market execution. 

Egis Capital joins as strategic investor 

AMAG also recently secured backing from Egis Capital Partners, a security-focused investment firm led by industry veteran Robert Chefitz.  

Sullivan said Egis is a participating investor, bringing deep industry expertise and relationships. While the firm is not investing in a specific access control product or technology initiative, Sullivan said its involvement underscores confidence in AMAG’s overall business strategy and leadership team. 

“Chefitz comes from the security industry, and his funds only invest in security companies,” Sullivan said. “Having him involved is exciting because of the network and experience he brings.” 

Positioning AMAG for its next chapter 

Sullivan said the combination of private equity ownership and strategic industry investment positions AMAG to move faster while staying focused on customer needs - particularly enterprise customers managing complex, multi-system access control environments. 

“We have a great organic future ahead of us,” Sullivan said. “Now we also have owners and investors who want to lean in, invest and help us move faster.”