What’s up with our competitors’ conspicuous omission of ADT’s name in stories?
One of the other security trade publications is currently running a
column about making alarm sales without using fear. As an example of how this tactic can backfire,the columnist talks about a “big alarm†company that distributed flyers following a horrible home invasion incident and subsequently received bad press. In case you didn’t know, the “big company†was ADT. Here’s our
story,with comment from ADT, on the incident.
In Sept a different security trade publication omitted ADT’s name as well, when it was sued by a Hollywood couple. See this
blog by editor Sam Pfeifle (scroll down to the Sept. 6 entry.)
ADT’s not hiding here; they’ve readily given comments. Everyone knows the “big company†in question is ADT; why not just say it?
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