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Mystery alarm company surfaces again

Mystery alarm company surfaces again

What’s up with our competitors’ conspicuous omission of ADT’s name in stories? One of the other security trade publications is currently running a column about making alarm sales without using fear. As an example of how this tactic can backfire,the columnist talks about a –big alarm” company that distributed flyers following a horrible home invasion incident and subsequently received bad press. In case you didn’t know, the –big company” was ADT. Here’s our story,with comment from ADT, on the incident. In Sept a different security trade publication omitted ADT’s name as well, when it was sued by a Hollywood couple. See this blog by editor Sam Pfeifle (scroll down to the Sept. 6 entry.) ADT’s not hiding here; they’ve readily given comments. Everyone knows the –big company” in question is ADT; why not just say it?

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