Shelly launches Plug Gen4
By SSN Staff
Updated 4:21 PM CST, Wed December 31, 2025
BOCA RATON, Fla. — Shelly Group, a provider of home automation and smart building solutions, has announced the availability of the Shelly Plug Gen4.
Expanding upon its Gen4 portfolio, the new privacy-focused smart plug combines advanced connectivity, customizable automation, and robust energy management to deliver secure control for homes and businesses across North America.
The Shelly Plug Gen4 supports Matter, Wi-Fi, Zigbee and local control connectivity for seamless interoperability across all major smart home ecosystems including Google Home, Amazon Alexa, Apple Home, Samsung SmartThings, Home Assistant and more.
“Shelly Plug Gen4 isn’t just another smart plug; it has the potential to be the foundation of a smarter, more efficient home,” said Svetlin Todorov, CEO of Shelly USA and co-founder of Shelly Group. “We’ve packed flexibility and intelligence into every inch to create a device that does so much more than on/off control; it helps end-users automate routines, manage energy, protect devices, and implement personalized experiences.”
Advanced users, businesses, and enterprises can unlock deeper automation potential by leveraging Shelly’s scripting capabilities. Through the built-in Shelly script editor or the expanding Shelly script library, users can browse, select, and load pre-configured scripts or create new custom automations that fit virtually any scenario.
The Shelly Gen4 Plug is available now for purchase directly from us.shelly.com and through authorized distribution partners.
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