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Valley Alarm revamps sales organization

February 15, 2012Martha Entwistle

SUN VALLEY, Calif.—Valley Alarm, a commercial security company based here, expects to grow its new sales 30 percent to 50 percent this year compared to 2011 as the result of a growth plan it's implementing.“Historically, we've just hired good salespeople, done some training and had spotty marketing efforts and let the salespeople generate business,” said Robert Michel, CEO of Valley Alarm.It's an approach that has worked well for the 30-year-old company, which has 7,000 accounts...

Ed Michel, Robert Michel, Valley Alarm