Brinks Home launches BHX

DALLAS — Brinks Home has announced the launch of BHX, a new recruiting/sales platform and program designed to attract, develop, and empower the next generation of field sales professionals.

Brinks Home describes the launch of BHX as a major step forward for its direct sales strategy. Backed by the Brinks Home brand, BHX creates new pathways for sales reps to build wealth, independence, and leadership in one of the fastest-growing channels in the smart home security industry.

"Launching BHX is more than a new look; it's about building a platform where driven people can thrive," said Rob Gist, Vice President of Field Sales at Brinks Home. "We've designed BHX to serve our sales reps with the same excellence we deliver to our customers — giving them the tools, training, and support they need to grow their business, their income, and their careers."

Sales representatives benefit from competitive weekly pay, milestone incentives, and a lifetime revenue share program that allows them to own a piece of every account they create. This structure rewards immediate success while building long-term wealth and financial independence.

"Our field sales channel has always been an important part of our growth strategy, and with BHX we see the clearest path to scale for the future," said William Niles, Chief Executive Officer at Brinks Home. "BHX reflects our commitment to investing in people, empowering them to expand into new markets, and giving them products and a brand they can stand behind with pride."

The BHX Built mobile app will be available for download starting Monday, Nov. 3.