Deep Sentinel launches SentinelNow

BOSTON — At BOMA 2025, Deep Sentinel has announced the launch of SentinelNow, a new on-demand live guard service that fills critical security gaps for businesses and properties.

According to Deep Sentinel, when an employee feels unsafe, observes suspicious activity, or simply needs an extra set of eyes, they can press the physical SentinelNow button to instantly connect with a trained Deep Sentinel guard. Within seconds, the guard views the live camera feed, provides verbal intervention or support when appropriate, and escalates to emergency services immediately when needed. The guard can then provide first responders with real-time situational awareness and details such as number and description of suspects, any visible weapons, crime details and any known medical needs.

“Our clients have been asking for a security solution to protect their workers and customers around the clock,” said David Selinger, founder and CEO of Deep Sentinel. “Threats don’t wait for convenient times. Property managers, office and retail workers, and other high-risk employees can now call a trained Deep Sentinel guard and receive on-demand support immediately — at any time.”

SentinelNow was reportedly built to serve a wide range of businesses including: office parks and medical campuses, warehouses, retailers, car dealerships, and multitenant properties. The system is installed within minutes and pairs with existing Deep Sentinel Power-over-Ethernet camera hubs — no new infrastructure required.

“Highly responsive on-demand guard services, which were previously only available to large companies and the wealthiest individuals, are needed more than ever by small-to-mid-sized businesses and properties dealing with uncertain public threats,” says Ray Bernard, security industry analyst and author. “Thanks to AI technologies, the immediate preventative response capabilities of security solutions like SentinelNow are now available to these customers at a much lower cost.”

Deep Sentinel is exhibiting SentinelNow today at Booth #316 at the BOMA International Conference & Expo.