O.W.L. appoints Dakota Price regional sales manager for South Central U.S.
By SSN Staff
Updated 2:13 PM CDT, Thu July 30, 2026
HUNTSVILLE, Ala.—Observation Without Limits (O.W.L.) has named Dakota Price regional sales manager for Texas, Oklahoma, Louisiana, Arkansas and New Mexico, effective immediately.
Based in Houston, Price will be responsible for supporting security integrators, consultants and end users across the South Central United States, helping organizations deploy O.W.L.'s 2D and 3D radar technologies for perimeter security and low-altitude airspace surveillance applications.
"The TOLA and New Mexico markets are growing dramatically, and so we needed a sales manager that could meet the increasing demands of this widespread and diverse territory," O.W.L. CEO Adam Robinett said. "Ideally based in Houston, Dakota has a great track record and we are excited to have him on the team."
O.W.L., which manufactures digital radar solutions for perimeter detection and situational awareness, said Price will focus on expanding relationships with channel partners and customers throughout the region as demand for advanced perimeter security technologies continues to grow.
Price said he was drawn to the company's technology and customer-focused approach.
"What excites me most about being part of the O.W.L. team is the combination of great people, innovative technology, and the opportunity to help customers protect what matters most," he said. "As someone who enjoys building relationships, I'm excited to work alongside a talented team, develop strong partnerships with customers and integrators, and help organizations better protect their people, assets and operations."
Related: O.W.L. sharpens focus on radar’s role as ‘digital fence’
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