Oncam builds go-to-market momentum for direct-to-cloud platform

LONDON—Oncam in January will launch a recruitment drive in the U.S. for its new direct-to-cloud platform, marking an inflection point for the company, long recognized for its 360-degree video technology. 

With the recent launch of the platform, as well as a more tech-focused roadmap, Oncam says it is moving beyond hardware to deliver an end-to-end solution designed for speed, interoperability and user experience.  

At the heart of the company’s strategy: Core, a platform that promises seamless cloud adoption while empowering integrators and end users with smarter, more responsive security tools, it says. 

From fisheye to full solutions 

Oncam’s origins lie in pioneering fisheye cameras and 360-degree video. “Our de-warping has always been phenomenal. It gave you this real seamless experience,” said Scott Brothers, COO of Oncam. 

But early adoption was slow. “I’m not really sure, when it came to the market, everyone knew what to do with it,” he said. 

That experience shaped Oncam’s ambition - move beyond hardware to deliver a complete, intuitive solution. “There isn’t really a future for a company that just sells fisheye cameras,” Brothers said. 

Direct-to-cloud: why now 

Oncam’s new direct-to-cloud video surveillance platform marks a strategic pivot. “It opens up a world of opportunities that weren’t there when we were only a niche camera provider,” Brothers said. 

Timing was key - cloud adoption in security is accelerating, and Oncam now has the architecture to deliver. Built on Amazon Web Services (AWS), the platform uses a hybrid approach - direct-to-cloud cameras paired with up to 3TB of onboard storage via SanDisk cards. This design balances bandwidth, cost and reliability. 

“It’s our cameras, our firmware, our platform,” the Brothers said.  

Core to the vision 

Core’s User Interface (UI) and User Experience (UX) are central, pushing for consumer-grade simplicity in a system that can be deployed across verticals. “You shouldn’t need a PhD in astrophysics,” Brothers said. 

At the device level, Oncam has standardized on Qualcomm chipsets to unlock artificial intelligence (AI) workloads at the edge. “We’ll begin a feature on the camera powered by Qualcomm, and we finish it in the cloud,” he said. 

2026 and beyond 

Brothers sees Oncam’s biggest growth opportunities globally. “Regionally, North America is huge for us,” he said. The Middle East is another priority, with high-level discussions underway in the United Arab Emirates (UAE) and Saudi Arabia. 

Ultimately, Brothers credits Oncam’s people as the differentiator. “Our technology is great, but if this company goes on to be the success it deserves to be, it’ll be because of the people,” he said. “It’s the best team I’ve ever worked with.”