Pye-Barker uses NASCAR event to unveil new branding

ATLANTA—After 77 years of operation, Pye-Barker has made a few changes and the company decided this month to update its look to reflect those changes.

Pye-Barker Fire & Safety revealed its new look during the NASCAR Xfinity Series race at the Nashville Speedway on June 24. Pye-Barker sponsored the No. 20 car driven by John Hunter Nemechek. The company said in a release that its recent rapid growth facilitated a need for a redesign in order to better align with the full-service company that it’s become.

"We're grateful for our partnership with Pye-Barker and their ongoing support for our sport," said Steve de Souza, executive vice president of Xfinity Series and development for Joe Gibbs Racing. "It's exciting that they've chosen race day in Nashville and John Hunter's No. 20 car to debut the new Pye-Barker branding."

Pye-Barker has reached its current heights thanks to an aggressive growth strategy that’s seen it acquire a large number of companies in a relatively short period of time. Security Systems News most recently reported on their acquisition of Acadiana Security Plus (ASP) in June (which marked the company’s entrance to Louisiana) and Vanguard Fire & Security Systems in May (also a new market, their 35 state overall).

"Much like NASCAR, Pye-Barker is rooted in tradition but with our eyes on the road ahead. This new logo celebrates where we've been and where we're going," said Bart Proctor, CEO of Pye-Barker. "Our rebrand reflects a unified Pye-Barker that dominates the U.S. market in fire protection, life safety and security. Over 100 companies have chosen to join the Pye-Barker family, and they all deserve to feel represented in our branding."

Pye-Barker has partnered with Nemechek and Joe Gibbs Racing for seven primary races over the course of the 2023 season, and will next be seen on the track at Bristol Motor Speedway (September 15), Las Vegas Motor Speedway (October 14), Homestead-Miami Speedway (October 21) and Phoenix Raceway (November 4).

The Savannah College of Art and Design (SCAD) worked with Pye-Barker to develop the new branding.