Women in Security Profile: ‘We'll see significantly more diversity in the next few years,’ says Beth Burnsed 

YARMOUTH, Maine—Beth Burnsed cites two key factors that she says will increase diversity in the security industry. 

“Attracting more diversity starts with acceptance and openness,” says Burnsed, senior manager for communication and marketing programs for Genetec. “It ultimately comes down to being a good human - be kind and open to others, regardless of background, race, gender, or other attributes. As more women feel empowered in their roles, their drive and enthusiasm are attracting more women into the industry. Progress is being made, but it will take time.”  

As Burnsed sees more growth in diversity throughout the industry, she recommends networking, as well as joining committees and attending conferences, as ways to continue the upward surge of women in security.  

“I've thankfully been able to work with great male and female colleagues and met some amazing women through SIA, WISF committees and the Security LeadHer conference,” she noted. “I think we'll see significantly more diversity in the next few years.” 

As part of Security Systems News’ and the SIA Women in Security Forum’s continuing series highlighting the contributions of women in security, the following is an exclusive Q&A with Burnsed:  

SSN: What are your current roles and responsibilities? 

Burnsed: I lead a team of talented marketers and freelance support focused on specific regional campaigns, public relations activities and marketing programs. 

SSN: How did you get into the security industry? What motivates you to stay? 

Burnsed: My husband, Jordan Burnsed, has worked in the security industry for nearly 20 years. He introduced me to it, and I was able to join Genetec in 2022. I've always enjoyed the combination of innovation and motivation found in the security industry. I'm a lifelong learner - I always want to learn new things and meet new people. This industry is perfect for that. Plus, I get to work with a wonderful, talented team of marketers who inspire me.  

SSN: What has your journey been like in a male-dominated industry without much diversity? 

Burnsed: I've only been in the industry for a short amount of time, but I've heard stories of challenges that existed. The industry has come a long way over the last decade. While there are still steps that can be made, it's nice to recognize progress.  

SSN: What has been your biggest challenge in the security industry and how did (do) you overcome it? 

Burnsed: Coming from outside the industry three years ago, it took some time to learn about the various technologies, manufacturers and even acronyms. Genetec has a great onboarding program and supportive team members who helped me get up to speed quickly. Plus, I learned a lot by attending industry shows and events. 

SSN: What advice would you give other women thinking about getting into the security industry, or who are just getting started? 

Burnsed: The security industry is dynamic and growing. Find a team that's willing to help you grow and learn. Don't be afraid to ask questions and meet new people. Attend SIA conferences as networking opportunities. All it takes is for you to connect with one person, who can then help you make more connections.

SSN: Anything else you would like to add? 

Burnsed: The security industry is one of the most dynamic industries. It's a joy to be on this ride with so many talented, hard-working colleagues. For any woman (or man) in the industry who does not feel supported, look for a boss and a team that encourages you. It makes all the difference.