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On The Editor's Desk

American Alarm is Google hip. Are you?

July 26, 2010Martha Entwistle

First, a quick primer on Google ads: Basically, you sign up for an account and then you “buy” keywords so that when someone types in that keyword, your ad appears either in that orange box above the real results or in that little “sponsored links” column on the right. The more common the keyword is, the more you pay. And you can bid on where your ad will show up, either first page or second page, etc. Trust me. You don't want to bother with the second page. So, I'm the type...

online advertising

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