Tag: Blue Star
Entering PERS: problematic or practical?
July 22, 2015Spencer Ives
PERS. It's come up a lot lately—everywhere I look it seems that I'm hearing about new angles to the market, and new contenders. One thing I've also heard plenty of is that it's not a space for everyone. But some seem to be finding it a very sensible new market.
Just recently the cellphone provider Consumer Cellular entered the market, choosing this as a logical space to make its first step outside of cell phones. I think it's interesting that a market avoided by some...
Blue Star provides PERS to veterans
July 8, 2015Spencer Ives
BETHESDA, Md.—Blue Star, a veteran-focused PERS provider based here, is looking to more than triple its sales by this fall, in part by partnering with veterans' organizations.Robert Wray, CEO of Blue Star and former two-star Navy admiral, told Security Systems News that when he retired 18 months ago, he wanted to make life better for older veterans. “The way we make life better is to try to provide technologies that keep them safe and independent at home.”Wray launched the company...