40 under 40: Marshall Friday, senior director of multifamily sales, ADT

YARMOUTH, Maine—Marshall Friday, 39, is the senior director of multifamily sales at ADT, a provider of smart home and smart business security based out of Boca Raton, Fla. Find out what inspired him to pursue a career in the security industry, what being a "40 under 40" winner means to him, what appeals to him about the security industry, and more. 

SSN: Describe your roles, duties, and tenure at your current job. 

FRIDAY: I am the head of sales for the multifamily division of ADT. I have a team of sales leaders, national account managers, and business development managers who sell bulk smart home technology to apartment property managers and owners.

SSN: What inspired you to pursue a career in the security industry?

FRIDAY: I had a friend who worked with me in wireless retail who came to ADT in 2005 and convinced me to give it a shot. Never would have imagined my career would take off and I'd still be here 18 years later.

SSN: What does being named a winner of SSN's 40 under 40 mean to you?

FRIDAY: It is truly an honor to be recognized by the industry. I started in this space at the age of 21 while I was still in college and have had so many amazing role models along the way.

SSN: As a young leader, what appeals to you about the security industry?

FRIDAY: The opportunities for personal and professional growth seem to be unlimited. I'm on my sixth role in the industry, and doors are always opening to new challenges.

SSN: With the hiring, recruitment and retention challenges brought on by the COVID-19 pandemic, how can the security industry engage young talent?

FRIDAY: The industry is evolving to be more tech forward, and bright minds are needed to assist with the evolution of the suite of products. We are not just a collection of old alarm companies; we are shaping the future of tech!