ADT navigates pressures in Q3, remains confident about 2025 outlook

BOCA RATON, Fla. — ADT entered the second half of 2025 with 4% total revenue growth, amid a slight dip in recurring monthly revenue (RMR), but the company remains confident in the strength of its growing, loyal customer base, officials say. 

ADT CEO Jim DeVries attributed the dip in RMR and new subscribers to a smaller bulk account purchase in the quarter (15,000 accounts vs. 45,000 accounts) and cautious consumer sentiment.  

“We have some bulk in the pipeline,” he said. “We'll be disciplined about pursuing that bulk but that should continue to be a source of growth for us going forward.” 

More broadly, DeVries told investors ADT felt pressure in the third quarter from a couple of areas: “Non-payment cancels were higher than last year, voluntary losses were worse than last year, and relocation losses were modestly lower than last year.” 

As a result, ADT also saw attrition of 13% - a number that DeVries described as above budget but improvable. Earlier this year, the company saw record low attrition as it continued to invest in its core product and user experience. 

DeVries remains optimistic as ADT expects new service offerings like ADT+ to continue to drive increased customer engagement and usage, with improvements expected in the first or second quarter of 2026. 

“From a hardware perspective, ADT+ things like Trusted Neighbor (and) increased penetration with video all drive improved usage of our services,” he said. “And to the extent that usage increases, we know historically that retention improves. The more a customer uses the system, the higher they value it, and the higher retention.” 

As for broader financial plans for the coming year, CFO Jeff Likosar told investors ADT is still deep into strategic planning and budgeting, but that he felt good about the company achieving its 2025 guidance. 

“We continue to believe our stock is undervalued,” Likosar said. “So, we've deployed capital there this year. And we plan to share more in the first part of next year in terms of a broader strategy and longer-range outlook, along with our 2026 guidance. But I feel really, really good about where we are in 2025.” 

You can find more information on ADTs Q3 results here.