Tag: ADT Plus
ADT navigates pressures in Q3, remains confident about 2025 outlook
November 5, 2025Ken Showers, Managing Editor
BOCA RATON, Fla. — ADT entered the second half of 2025 with 4% total revenue growth, amid a slight dip in recurring monthly revenue (RMR), but the company remains confident in the strength of its growing, loyal customer base, officials say.
ADT CEO Jim DeVries attributed the dip in RMR and new subscribers to a smaller bulk account purchase in the quarter (15,000 accounts vs. 45,000 accounts) and cautious consumer sentiment.
“We have some bulk in the pipeline,”...
Inside ADT’s $89M subscriber purchase: High-density, planned attrition, strong returns
August 1, 2025Ken Showers, Managing Editor
BOCA RATON, Fla. — ADT’s bulk customer portfolio acquisition of 50,000 subscribers for $89 million during the second quarter helped to boost the company’s recurring monthly revenue (RMR) 2% to $363 million year over year.
The company’s customer retention rate also improved slightly from the previous quarter and decreased only one-tenth of a percent from the previous year.
“This includes further expansion of our ADT Plus to a larger percentage of our...
Commercial and Solar in rear view as ADT pivots hard to smart home
March 5, 2025Ken Showers, Managing Editor
BOCA RATON, Fla. — ADT President and CEO Jim DeVries recommitted to the company’s decision to bow out of its solar business and go all in on its security and smart home during a recent webcast to discuss financial results.
“As a reminder, following the wind down of our solar operation in 2024, ADT is now completely focused on our core security and smart home business,” he said. “This market is large and growing to what analysts project at $23 billion in consumer...
ADT Q3 paves the way forward through account acquisition and valuable partnerships
October 31, 2024Ken Showers, Managing Editor
BOCA RATON, Fla. — In spite of challenging market conditions ADT has shown admirable financial growth in the third quarter thanks to bulk account acquisition and partnerships with other major platforms.
“I'm pleased to report that ADT is continuing to deliver on our 2024 objectives and as we closeout the year, we're well positioned to deliver the full year financial guidance,” ADT CEO Jim DeVries told investors during a webcast.
He added, “In addition to...