Skip to Content

Business mogul Branson, others, invest in smart doorbell

Business mogul Branson, others, invest in smart doorbell

SANTA MONICA, Calif.—A start-up based here that sells a smart doorbell recently received a lot of help—$28 million—from business mogul Richard Branson, founder of the Virgin Group; home builder J.F. Shea Co.; and home insurer American Family Insurance Group.

Ring CEO James Siminoff told the Los Angeles Times that he'll use the investment to hire people “with video analysis and data-crunching skills to develop other uses for the videos” from the system.

“We're definitely focused on the ring of security we can build around a community, around a home,” he told the newspaper. “We're stopping one burglary a day, and we've caught multiple burglars, so we've already become a very important part of homes.

The $199 doorbell system allows owners to speak to visitors at their door via smartphone even if they are not at home when the doorbell rings. If a visitor—or would-be burglar—doesn't tap on Ring, motion detectors send an alert to the homeowner, the report said.

Ring has 120 employees, the newspaper reported.


To comment on this post, please log in to your account or set up an account now.