Defined Marketing names JoAnne Murphy as VP of marketing and strategy
By SSN Staff
Updated 9:05 AM CDT, Fri August 1, 2025
SEASIDE HEIGHTS, N.J.—Defined Marketing, a marketing solutions provider within the security industry, has announced the appointment of JoAnne Murphy as vice president of marketing and strategy.
Murphy brings over 20 years of extensive experience to Defined Marketing, with a proven track record of elevating iconic consumer brands through leading roles at Colgate-Palmolive, Tom's of Maine, and Opella North America. Her expertise in crafting high-impact marketing campaigns that intertwine data-driven insights with emotive storytelling, social media activation, and content innovation will be pivotal as Defined Marketing accelerates its growth.
"We are genuinely excited to welcome JoAnne to our team," said Janet Fenner, president of Defined Marketing. "Her vibrant energy and depth of experience in translating business goals into strategic marketing is precisely what we seek as we continue to grow and strengthen our footprint in the security industry. Collaborating with JoAnne, whose vision aligns seamlessly with our mission, promises to be a remarkable journey."
Murphy expressed her enthusiasm about joining the ranks of Defined Marketing, stating, "Transitioning to a more focused industry within a dynamic and rapidly growing agency like Defined Marketing is an opportunity I am greatly looking forward to. The energy and dedication of Janet Fenner and her team resonate with my commitment to delivering marketing strategies that build emotional connections and inspire loyalty. I believe this is a great fit where my skills can thrive and contribute to our shared success."
Murphy's impressive academic credentials, including a bachelor's degree from Montclair State University, an MBA from Rutgers University, and business sustainability management certifications from Cambridge University and Harvard Business School, further cement her position as a leader and innovator in the marketing field.
Her commitment to mentorship and community leadership, underscored by her position on the board of the Somerset Hills YMCA and contributions to mental health awareness, demonstrates her dedication to nurturing the next generation of values-driven professionals.
Defined Marketing is poised to continue its trajectory as a top agency in the security marketing sector, with JoAnne Murphy's leadership setting the stage for groundbreaking advancements, the company said.
For more information, please contact: jfenner@definedmktg.com.
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