SecurityTrax launches AI-powered platform for security dealers

PROVO, Utah—SecurityTrax, a wholly owned subsidiary of Alarm.com, has launched a redesigned version of its CRM and ERP platform, introducing new artificial intelligence (AI) capabilities, workflow automation tools and a mobile-first user experience for security dealers.

The company said the platform is designed to help dealers manage the full customer lifecycle, from lead generation and contract execution to billing, scheduling, inventory management and customer retention, within a single system.

Founded in 2004 and acquired by Alarm.com in 2015, SecurityTrax serves security dealers and central stations, including SafeHaven Security, Skyline Security and a.p.i. Alarm.

“The dealers who struggle are often the ones spending more time managing disconnected systems than serving their customers,” said Jeff Hansen, president of SecurityTrax. “SecurityTrax was built to change that.”

According to the company, the new platform features a complete user interface redesign, including a fully mobile experience, site-wide search capabilities, guided workflows and onboarding tools designed to help teams adopt standardized processes more quickly.

SecurityTrax also introduced several AI-powered features, including a conversational assistant that can answer questions about customer accounts using permission-based data access, workflow assistants that automate routine tasks, and AI-driven automations triggered by account events.

“We're layering in AI in a way that's practical, permission-safe, and genuinely useful,” Hansen said. “There's real value being created for dealers here – not just in efficiency, but in their ability to grow and retain accounts in a competitive market.”

Additional enhancements include roll-up billing for multi-location customers, a new accounting engine, electronic document and e-signature capabilities, a unified calendar, address verification tools, a Brinks integration, single sign-on support and expanded reporting functionality.

“It's a genuinely modern platform: clean, fast, and intuitive enough that our team was up and running almost immediately, with every tool we need - from lead to install to billing - under one roof,” said Michael Auerbach, president of Alamo Smart Home.